Magic is feeling less like Magic.
In the 'days of yore,' Magic releases were set in Magic's unique (and enduring) multiverse. There was an overarching storyline, and even though sets would be set on vastly different planes, each had an Ancient or Medieval fantasy focus. Some were influenced by ancient cultures—like Amonkhet (Egypt), Kamigawa (Japan), or Theros (Greece). Some were influenced by literature—like Innistrad (Gothic horror), Lorwyn (light fairy tales), or Throne of Eldraine (Grimm's Brothers and Arthurian lore). But even though real-world linkages were obvious, the sets were always focused on a [fictional] time long past. Not so anymore.
I first noticed it back in 2021, with the release of Strixhaven. That set was basically "Magic does Harry Potter," but Wizards didn't have the license to do Harry Potter (like they did for Lord of the Rings), so they did a knock-off. Obviously fantasy, but in a modern context. That year was also the first Universes Beyond (UB) set, where Wizards started taking licensed IP from others and using it in the Magic universe. The initial release, Adventures in Forgotten Realms (based on D&D), fit the Magic theme well, but I'll come back to UB sets later.
In 2022, Magic released Streets of New Capenna. That theme was 1920's gangster America. Yes, there were fantasy elements, but it had that modern flavor. Then a slew of sets felt like Magic again in 2022-23. The next UB set, Lord of the Rings, was a big hit and fit in nicely, but the second, Doctor Who, struck an obviously different/modern tone. Then came 2024.
In 2024, most Magic sets didn't feel right to me (the red arrows in the pictures above point to sets were off-flavor; note the prevalence that). Murders at Karlov Manor was set on a familiar plane (Ravnica), but an ode to the modern detective genre and the board game Clue (they even released a variant called "Clue Edition"). Then another UB set, Fallout, was modern. Outlaws of Thunder Junction was Magic set in the nineteenth century American West. Assassin's Creed was okayish, and Bloomburrow fit the mold of Magic well, but then it was back to a modern setting with Duskmourn, a homage to eighties horror films.In 2025, things are oscillating. Foundations is just that—a core set that focuses on Magic mainstays. But the Aetherdrift (Magic does Mariokart, sorta) and the forthcoming Edge of Eternities (Magic in space) are again breaking the mold and focused more on modern themes. And the next UB set (Marvel) will, too.
The below four examples give you a taste for how the flavor and theme of Magic have changed.
While not inherently bad, I can't help but feel the game has shifted in tone from its 'Medieval fantasy' vibe to something much more modern. The game mechanics can support pretty much any theme, so there is no clash there, but it still feels off to me. Maybe I'm just getting old.
While not inherently bad, I can't help but feel the game has shifted in tone from its 'Medieval fantasy' vibe to something much more modern. The game mechanics can support pretty much any theme, so there is no clash there, but it still feels off to me. Maybe I'm just getting old.